BuildingSTILL.

The page opens on a single arched portrait of the studio, framed by oversized editorial type: “STILL. / Good hair.” Line-art scissors, a comb and sectioning marks drift gently around the typography as you scroll — the only decoration, drawn in the same ink as the text.

The greeting is aware of Zürich time: morning, afternoon and evening each get their own line. Under the portrait sits a live chair status — “the chair is free” or “in the chair until 14:15” — read from real bookings, refreshed every couple of minutes. When the chair is occupied, the empty-studio photograph cross-fades into one of Mara mid-cut, and the caption changes to “In the chair now”.

Scrolling the homepage is a single editorial narrative: arrival, consultation, the cut, the three services, shape, precision, finish, the mirror, the result. Chapters trade light paper for deep ink and back, so the dark moments feel like deliberate interruptions.

The floating navbar is a precision instrument, not a menu: it carries the STILL wordmark, a chapter counter (01 / Cut, 02 / Consultation …) with a hairline progress rule, and the booking action. It slides away as you scroll down and returns the moment you scroll up. Moving between pages plays a scissor-cut transition — the screen parts like paper — and a faint film grain sits over everything.

The services page lists exactly what Mara does: Maintenance (45 min, CHF 85), Signature cut (60 min, CHF 115) and Restyle (75 min, CHF 145). Each row shows duration, price, what's included — consultation, wash and finish are inside the time, never extra — and its own editorial photograph.

Every row carries a direct “Book” action that opens the booking flow with that service already chosen. Prices and durations live in one shared catalogue, so the site, the booking engine and the receipts can never disagree.

Booking is a calm three-step editorial flow: choose a service, choose a time, leave your details. The date strip scrolls inside the page (never stretching it), the time grid opens on the next available day, and picking a time moves you forward automatically.

Times are real: the server checks opening hours, the lunch pause, the 15-minute grid, a two-hour minimum notice and a 30-day horizon before offering anything. Clicking a time places a five-minute hold on the chair while you fill in your name — so two people can never grab the same slot. Payment happens at the studio; nothing is charged online.

Confirming a booking plays the site's signature moment: the confirmation receipt is scissor-cut from the page along a perforated line and settles into place. It carries the service, time, price and a booking reference (ST-…).

From the receipt, clients can add the appointment to their calendar — a downloadable .ics file with a reminder two hours before, or a one-tap Google Calendar link — and jump straight to managing the booking.

Every booking can be managed without messaging Mara. The manage page opens with the email and booking reference from the confirmation — no link to lose, no account to create. Wrong details get a neutral “couldn't find an appointment” that reveals nothing.

Up to two hours before the appointment, clients can move to any other open time or cancel outright. Inside two hours, a change becomes a request Mara sees in her workspace. Customers can also set a quiet preference — quiet please, or happy to chat — so the chair feels right before they sit in it.

When a day is full, the empty state offers the waitlist instead of a dead end. A request carries preferred days, time windows and how much notice the person needs.

When a matching time frees up — say Jonas cancels his Signature cut — the chair is free immediately, the matching request is invited automatically, and claiming it rebooks the time with no owner step. The activity trail records it as “Opening recovered”.

Mara signs in with one tap (this is a demo) and lands on Today: the chair's day as a simple timeline, not a dashboard. No sidebar, no cards, no charts — her day, her week, the waitlist and an activity trail.

Standard bookings and valid changes need nothing from her. She sees late-change requests, blocks time off when she needs to, and can move an appointment herself when the phone does ring. The workspace is designed around how one chair actually works.

Every message the studio owes a client — the confirmation, a moved or cancelled appointment, a waitlist invitation — is written to a queue at the same moment the change happens, then sent by a background job that runs every five minutes, even with every browser closed.

Reminders go out 24 hours and 2 hours before each appointment, and are skipped if the booking has since moved or been cancelled. Failed sends are retried automatically after 1, 5 and 15 minutes; if every retry fails, the message lands under Mara's “Needs attention” — the only moment she touches any of it.

Each booking in her workspace carries its message history: queued, accepted by the email service or failed. Real delivery begins once the sender domain's DNS is verified; until then every message is honestly marked “waiting for sender domain” rather than pretending to be sent.

A per-tab demo mode lets anyone explore the full experience — booking, managing, the waitlist, the owner workspace — against an in-memory studio, clearly labelled as preview data. Nothing in demo touches the live tables, and closing the tab forgets it.